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The last thing companies needs is to make a decision to service a new sales opportunity that causes a release slip, only to have expected revenue from other sources slip out of the operating period. That decision lowered revenue. By modeling launch scenarios, decision teams have a clearer more informed view of the impact of their decisions, and can articulate visually (and without massive amounts of analysis), what mix of sales opportunities will grow revenue over the desired reporting period.
ATM's “Forecasting for Optimal Growth” method helps companies measure the potential revenue and profit impact of a product and service, so that more analytical justifications can be made based on a product or service's individual contribution when compared to other opportunities. Using this technique, virtually an infinite amount of opportunity and product or service mix scenarios can be analyzed rapidly, enabling companies to maintain an optimal mix of products and services for increasing revenue and growing market share. ATM's technique also helps clarify the execution priorities that drive the corresponding action plans.
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